Your Corporate Video Production Should Make Your Prospects Draw One Simple Conclusion:
“I’d Have To Be An Absolute Fool To Do Business With Anybody Else But You…. Regardless Of Price!”

We believe to differentiate your company you need to focus on educating your customer on your company,
your philosophy, why they should use your product or service over the competition, regardless of price. Your
customers need to be engaged and educated based on what is important to them, not you. As the old adage says,
“Don’t sell life insurance, sell what life insurance can do.” We have used this system over and over again, using
our 21-question discovery process, and have been able to increase sales and conversion for our client as much
as 200%

What we suggest is to use the tried and true approach of the educational sell. Be different. Before all of
these silly branding techniques that have nothing to do with a product or service, all advertising used to be
educational. It explained what was special, different or unique about the product. What were the benefits to the
consumer, and almost always offered a free low risk offer. Whether a free catalog or demonstration or sample –
they all ended with a low risk call to action. We call it IEE&O (Interrupt, Engage, Educate and offer).